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When did your people last hear a promise you kept?
Perspectives 2026 · Business: Untold Promises. An evening to awaken our hearts in business, for 2,000 leaders, under the auspices of Egypt's Ministry of Investment and Foreign Trade and Ministry of Labour.
Under the auspices of
Wellbeing partner
Community partner
Organized by
The untold promise
Every business makes promises. Most are never said out loud.
You have heard them in meetings, in hallways and in the handbook. People feel the cost before the numbers show it: disengagement, burnout and communication gaps quietly erode productivity, retention and trust.
“We are one family here.”“My door is always open.”“We will talk about balance after this quarter.”“We'll deal with burnout after year-end.”“We'll make time for our people soon.”“It's all in the employee handbook.”“We'll carry the pressure at the top.”“Success will be worth the sacrifice.”“Our people will always come first.”“There's always a seat at the table for you.”“Next year, we'll do something special.”“We'll talk properly after this deadline.”
“We'll give back when things settle down.”“Everyone has a place here.”“Hard work will always be recognized.”“We'll be transparent about everything.”“We'll find the budget next quarter.”“Your development is our priority.”“Once we grow, we'll look after our people.”“Investing in our people is in next year's plan.”“Your contribution won't go unnoticed.”“Our people are our greatest asset.”“Leadership will listen to every voice.”“We'll invest in our people when the market settles.”
Internal memo · Not in the handbook
- To
- Everyone who works here
- From
- The people who lead
- Subject
- The promises we never wrote down
Which ones did your business keep?
The pressure is real
Decisions get faster and harder, and the pressure moves down the line to people.
The cost is real
Disengagement and burnout quietly erode productivity, retention and trust.
The timing is right
In December, leaders pause and set direction for the year ahead. Perspectives meets them there.
The films
Hear it from the people behind the evening.
Filmed at Ghurnata, where the evening will happen. Ahmed Mahran, Founder & CEO of FUZE, introduces G.Talks Live and the founder we reveal on the night.
Perspectives Live. On the night, the G.Talks podcast is recorded on stage in front of 2,000 guests, two weeks before the episode is released on G.Talks platforms.
The answer
So we created an evening to keep a promise.
A keynote and networking evening built on one idea: business success and inner wellbeing are not opposites. Leading voices in human behaviour, storytelling and business turn deep ideas into practical insight, so leaders leave with a new perspective on the people they lead.
Not another conference.Not deals and pitches: how people are treated, the gaps that follow, and why wellbeing drives performance.
The humans behind business
How people are treated, the gaps that follow, and why wellbeing drives performance.
One theme, many voices
Every voice answers the same question from a different path: science, storytelling and lived business experience.
An all-corporate room
Every guest comes from the business community. A genuine B2B audience, in one place, on one evening.
A purpose beyond the room
Children fighting rare diseases, an inclusive world for wheelchair users, and the neighbourhood that hosts us.
A setting that invites reflection
A heritage landmark at year-end, designed for leaders to pause, reflect and reset.
Participation, not attendance
Questions from companies, a live podcast and the launch of the 2027 Perspectives Awards.
The voices
A Scientist. A Writer. A Podcaster. A Founder.
Four different paths through life. One shared belief: in business, people come first.
The evening · Saturday 12 December · Doors 05:00 PM
Your evening, step by step.
Connect05:00 – 07:00 PM
Registration, the experience zone, the cocktail reception and the community connectivity foyer.
Begin07:00 PM
Request your pass
The open-air main stage: films, keynote, live podcast, lecture and awards.
- 1Connect05:00 PM
Cocktail reception & networking
All about the guests: two hours to connect before the show.
- 2Begin07:00 PM
Opening film
Perspectives and FUZE.
- 3Reflect
Keynote: Mr. Ahmad El Esseily
From the cause to the impact, in stories.
- 4Commit
Ministerial address
A word from the ministries behind the evening.
- 5Pause
Our causes
Films with Forset Hayah and Heliopolis Heritage.
- 6Listen in
G.Talks Live podcast
Mr. Shady Sherif with the guest founder.
- 7Get inspired
Title Partners film
Two companies, their people-first story.
- 8Listen & ask
Lecture: Dr. Khaled Ghattass
Created for this room, then your questions.
- 9Celebrate
The Corporate Wellbeing Awards
Presented to the two Title Partners.
- 10Look ahead
The 2027 Perspectives Awards
Launched on stage.
Who is in the room
Up to 2,000 guests. 100% business.
Egyptian companies and multinationals operating in Egypt, from business students to CEOs, in one room on one evening.
From across Egypt's leading sectors
Banking & FinanceReal EstateFMCGTelecomTechnologyPharmaHealthcareAutomotiveRetailConsultingMediaEducationManufacturingHospitalityEnergy & OilGovernment
From business students to CEOs. One room.
Through the student unions of Egypt's leading universities, a selected team of business students joins the organizing team on the night, welcoming guests and supporting speakers and partners.
Business studentsStart-upsProfessionalsHeads of departmentC-suite & ownersMinisters
The venue · Ghurnata, Heliopolis
Out of the ballroom. Into a landmark.
Ghurnata, in the heart of Heliopolis, is one of the district's historic landmarks: a space with character, history and room to breathe.
- The evening flows from an indoor cocktail reception to the open-air main stage.
- Partner lounges, activation areas and networking spaces throughout.
- A step-free route for every guest, from the gates to the seats.
"We'll keep what made us special."
Once the Heliopolis Hippodrome.
Its Moorish-inspired stands once drew all of Heliopolis. Renamed Ghurnata in the 1970s, it now gathers the district again.
A first look · visualisations
The evening, before it happens.
A warm welcome and a step-free route guide every guest from the entrance into the evening.
Pass registration and step into the experience zone, cocktail reception and the community connectivity foyer.
Tables of five for corporate leadership teams, right in front of the stage, where every word lands.
Tiered seating with a full view of the stage and the room below.
The floor plan
A place for everyone in the room.
Where you sit follows your pass. FUZE assigns seats when your request is approved, so teams sit together.
- Main StageKeynote, live podcast, lecture and the awards
- Circle of LeadersTables of five, closest to the stageCorporate Bundle
- Partners Zone · frontTitle Partners with their guestsTitle Partners
- Partners ZoneMain Partners with their guestsMain Partners
- Impact Accessible ZoneStep-free seatingOn request
- PanoramaTiered seating for SMEs, startups and individualsIndividuals · Startups
- Media LoungesFive lounges for media partnersMedia
- BookedSeats already taken, straight from FUZE's booking system
Beyond the room
A purpose that outlasts the night.
Two partners bring the evening's question to life: what we owe the people around us.
Wellbeing partner · Forset Hayah
What if a room of 2,000 leaders could give a child a chance at life?
Forset Hayah, "a chance at life", is Egypt's first non-profit dedicated to children with rare diseases. It helps fund the treatment these children need, so that as many of them as possible can be cured and live full lives.
- The Wellbeing Experience: a space where guests pause, reflect and meet the cause.
- On the main stage: a film with the children and families Forset Hayah supports.
Community partner · Heliopolis Heritage
What if the place itself had a promise to keep?
Heliopolis Heritage is a community initiative of residents and volunteers, working since 2011 to protect the heritage of Heliopolis and the quality of life of the people who live there.
- A presence on the night: the story of the district, brought into the evening.
- Rooted in the community: the evening reaches the residents, businesses and companies of its network.
The awards
Who keeps their promises to their people?
On the night
The Corporate Wellbeing Awards
Presented on stage after Dr. Khaled Ghattass' lecture to the two Title Partners, recognising companies that stand publicly for the wellbeing of their people.
Two awards · Two companies
Launched on the night
The 2027 Perspectives Awards
Applications open to companies at the end of the evening. Nominations are reviewed by a jury drawn from different companies.
- People-First Organization of the Year
- Wellbeing Leader of the Year
- Wellbeing Initiative of the Year
- Human Connection Award
- Wellbeing Champion Team
Ways to take part
2,000 seats. One evening. One should carry your name.
Choose a bundle and tell us who is coming. FUZE reviews every request, assigns your seats and sends a payment link once you are approved.
Individuals
For business individuals and future leaders
EGP 12,000
2 registrations · Panorama
- Reserved seating for two guests in the Panorama
- Cocktail reception and networking
- Full programme, from keynote to awards
Founding Team
Bring your founding team
EGP 27,000
3 registrations · Panorama
- Reserved seating for three in the Panorama
- One parking pass
- Logo placement in the Panorama Zone
- Featured across Perspectives' social channels
Leadership Team
Bring your leadership team
EGP 60,000
5 registrations · Circle of Leaders
- Your own table of five in the Circle of Leaders
- Personalised table flag and two parking passes
- Pre-event Perspectives interview at your company
- Submit questions for the live Q&A
- Post-event report and 2027 Awards participation
Included in every package:Cocktail reception accessNetworking with C-level executives, entrepreneurs and investors
Will your brand be in the room?
Partner packages with private VIP seating, on-stage recognition, films on the main screens and the official post-event report.
See partnership details →Step 1Request
Choose a bundle and add every guest's details.
Step 2Review
FUZE approves requests in the order they arrive.
Step 3Pay
You receive a secure payment link once approved.
Step 4Badge
Each guest gets a QR badge for the wallet, scanned at the gates.
Under the auspices of
Where investment meets the people who make it work.
Ministry of Investment and Foreign Trade
H.E. Dr. Mohamed Farid Saleh
Minister of Investment and Foreign Trade
The Ministry's commitment to localising development, building capabilities and strengthening the competitiveness of Egypt's business environment is at the heart of the evening's question.
Localising developmentCapacity buildingA competitive business environment
Ministry of Labour
H.E. Mr. Hassan Radad
Minister of Labour
Behind every productive workplace, a promise kept. Trust and mutual respect build stronger, more productive and more sustainable organisations.
Skills for the workforceBalanced work relationshipsPositive workplaces
Good to know
Questions, answered.
When and where is Perspectives 2026?
Saturday 12 December 2026 at Ghurnata, Heliopolis, Cairo, the former Heliopolis Hippodrome. Doors open at 05:00 PM for the cocktail reception and networking, and the main programme starts at 07:00 PM.
Who is speaking?
Dr. Khaled Ghattass gives a lecture created for this audience, Mr. Ahmad El Esseily gives the keynote, and Mr. Shady Sherif records a live G.Talks podcast on stage with a guest founder whose name is revealed on the day.
How do I get a pass?
Choose a bundle and add your guests' details: Individuals (EGP 12,000, two guests), Startups & SMEs (EGP 27,000, three guests) or the Corporate Bundle (EGP 60,000, a table of five). FUZE reviews every request. Once approved you receive a payment link, then a QR badge for each guest.
Can I buy a single ticket?
Registrations are sold in bundles. The smallest, Individuals, covers two guests in the Panorama.
How are seats assigned?
Seats follow your pass: Corporate Bundles sit at tables of five in the Circle of Leaders, Individuals and Startups in the Panorama, and partners in the Partners Zone. FUZE assigns seats when requests are approved, in the order they arrive, so teams sit together.
Is the venue accessible?
Yes. A step-free route guides every guest from the entrance, and the Impact Accessible Zone offers step-free seating. Mention it in your request and the team will seat you there.
Is parking included?
Parking passes come with the Startups & SMEs bundle (one), the Corporate Bundle (two) and every partner package.
Who will be in the room?
Up to 2,000 business guests: 70% C-suite, board members, owners, founders and heads of department; 15% middle management; 10% entrepreneurs, startups, business individuals and students; 5% media and invited guests, from Egypt's leading sectors.
How can my company become a partner?
Main Partner packages start at EGP 275,000. There is one Title Partner 2 ("Brought by", EGP 550,000) and one Title Partner 1 ("Presents", EGP 700,000). See the partnership page or email info@perspectives.events.
Who organizes Perspectives?
FUZE Communications International, under the auspices of Egypt's Ministry of Investment and Foreign Trade and Ministry of Labour, with Forset Hayah as wellbeing partner and Heliopolis Heritage as community partner.
Every business makes promises
Keep one on 12 December.
Saturday 12 December 2026 · Doors 05:00 PM · Ghurnata, Heliopolis, Cairo
